CPA Marketing – What Is It

If you have ever heard the term CPA and wondered what it is, means or does, then this article answers afew of those questions for you.

CPA stands for Cost-Per-Action and sometimes it is also referred to as Cost-Per-Acquisition. Cost per action is an online advertisement payment model that allows an advertiser to pay for qualifying actions such as sales or registrations from a prospective customer.
As a CPA Advertiser, CPA Marketing would consist of high quality paid advertising which will help you to promote your own business and get charged only when required actions will be done by your customers according to your bidding spend.

As a CPA Affiliate (or Publisher), CPA Marketing would consist of promoting offers posted by the CPA Advertisers and making a commission because of it. You will be rewarded for inviting someone to perform a specific action at the CPA offer’s website without the visitor having to buy anything.

These actions can be anything, such as-

  • Completing a survey.
  • Providing an email address.
  • Submitting a Zip Code
  • Generating traffic to landing pages.
  • Building keyword swipe files for relevant phrases.
  • Filling out a form.
  • Signing up.
  • Downloading something.
  • Playing a game.
  • Accepting a free trial of a product.

 

That’s why CPA Marketing is considered the fastest and easiest way to make money on the web.

CPA Marketing is affiliate marketing but a lot different from the “traditional” Affiliate Marketing. In CPA marketing, you will be able to generate income without selling any product, whereas in traditional Affiliate Marketing you would need to wait for a product to be sold in order to earn your commission.

Types of CPA Offers:

There are all types of offers inside the CPA Marketing Industry. Some of them are easier than others to get it done by a potential customers, but either way, it is a lot easier than making a sale. Below I have listed some of the  most popular ones.

Email Submit:

This type of offer consists of someone submitting their email address in order to get access to something 100% free. You will get paid if you are promoting a particular CPA offer of this kind once someone submits their email address. Payouts of this type can go for up to $3 per email submitted, depending on the niche of the offer.

Zip Submit:

This type of offer consists of someone submitting their ZIP code in order to get access to something as well. You will get paid if you are promoting a particular CPA offer of this kind once someone submits their ZIP code. Payouts of this type of offers can go for up to $5 per Zip code submitted, depending on the niche of the offer.

Free Trial offers:

These types of offers are great for niches such as weight loss, health, discounts, free samples, etc. You will get paid if you are promoting a particular CPA offer of this kind once someone decides to take the trial offer. Some of them are paid, some of them are free, and also some of them will require you to pay for the handling and shipping. Payouts of this type of offer can go for up to $50 per trial offer requested, depending on the niche of the offer.

Installs:

This type of offer consists of someone downloading and installing a software, plugin, mobile app, browser, browser component, etc. You will get paid if you are promoting a particular CPA offer of this kind once someone downloads and installs it. Payouts of this type can go for up to $15 per download and installation, depending on the niche of the offer.

Game playing:

This type of offer consists of someone just playing a game. This might be used for testing purposes or for you to purchase the game in the future. Download and installation may be required and sometimes you will need to make some kind of deposit in order to get free credits. You will get paid if you are promoting a particular CPA offer of this kind once someone gets to play the game and do what the offer demands. Payouts of this type can go for up to $50 per game played, depending on the niche of the offer.

Form Submit:

Some offers will require the user to fill out a form with several labels, these are less converting but high paying. This type of offer consists of someone submitting their personal details into a form in order to get qualified for something. You will get paid if you are promoting a particular CPA offer of this kind once someone submit his form. Payouts of this type can go for up to $20 per form submitted, depending on the niche of the offer.

CPA Marketing Niches:

Well the awesome thing about CPA Marketing is that you can find almost anything to promote.

  • You will able to promote offers like:
  • As seen on TV
  • Beauty Products
  •  Bid/Auction Offers
  • Biz Opps/Work at Home
  • Children & Family
  • Coupons & Daily Deal
  • Education/Careers
  • Entertainment
  • Financial & Credit
  • Games
  • Health/Fitness & Weight loss
  • Home Improvement
  • Insurance
  • Legal/Lawsuits
  • Loans & Payday
  • Medical
  • Miscellaneous
  • Mobile Offers
  • Real Estate
  • Religious
  • Retail/Shopping
  • Seasonal
  • Technology
  • Travel

 

Well that brings me to the end of this article. I hope that you have now got a far better idea of what CPA is all about. If you liked this artice, please be sure to share it and pass it on to friends and others that may benefit from it..Thank you.

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