Serving The Needs Of Your Target Audience With Your Ebook

One of the first things you must do is decide just exactly what you want to accomplish with your eBook. Yes – I know you are hoping to make money with it! But, what is your motivation for this book? What do you want it to do besides boost your bank account? Think about how you would answer the questions below.

Does the information in your eBook serve a real need or impulse that people have? An eBook on how to train your dog to stop barking, or how to painlessly lose 20 pounds would be two examples here.

When someone has finished reading your eBook, what kind of new understanding, knowledge, or set of skills, problem-solving or otherwise, do you want for them to have gained?

Is the information you have given in your eBook useful to people? Better still, is it unique? Does it offer the reader something that other eBooks on this same subject more than likely do not?

Will those who read your eBook know what to do to accomplish the goal it addresses? Will they understand how to avoid bankruptcy, train their dog, or whatever your chosen topic is all about?

If you can answer these questions, your eBook is well underway already, even if you have yet to type the first line of text.

Target the book to the audience

You should think about how to target your writing style toward your audience. An easy way to do this is to imagine who you are talking to – and talk to them! Are you writing about video game codes? Your audience will be teenage boys. Is your eBook about how to soothe a colicky newborn? Then you'll be talking to mothers or perhaps even fathers.

Explain your subject matter, and write in a simple, conversational tone, but do not talk down to your audience. Picture your audience in your head as you are typing, and you'll find it makes “speaking” to them a lot easier.

As I said earlier, it's always easier to write about something you know, but even then, you need resources to flesh out your book. I suggested that you make use of the wonderful internet search engines to do research to enable you to write an information product eBook.

But, suppose you have come up with a great idea for a problem solving eBook, yet you are having a hard time compiling the data. Or, suppose you just don't have the time to do the research? There is a perfect solution for you! Simply turn to the massive selection of public domain works that are online.

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Dave Fin

About DaveFin

My name is Dave and I am an internet and affiliate marketer, SEO expert providing the latest product reviews, tools and training to help others improve their own online marketing presence.