If you have been using video and struggling for content ideas or not getting the rankings in YouTube and Google as you expected, then stick around because in today's article, i'm going to be talking about why reverse engineering your competitors videos is the way to go for you.
Firstly – The Big Misconception
For many video marketers, especially those that are just starting out, their first instinct is to come up with a video idea that they think is super hot. They get the false belief in their heads that their video concept is going to be their big break and make them a whole heap of money. I have seen this mind set so many times and it often turns out that the final outcome is not what was expected.
You Don't Have To Re Invent The Wheel
If you really want to dominate your niche through video marketing, the first thing that you need to understand is, you DO NOT need to reinvent the wheel.
All you have to do is figure out what your competitors are doing and let them do all the hard work for you. I ma serious guys..Have you ever asked yourself or noticed the same people dominating YouTube and Google search results? They are there for a very good reason.
Simply pay attention to what they are doing.
These guys produce video content that fall into a very narrow range of topics for a reason and that reason is an obvious one. What they are doing WORKS!
So Why Reverse Engineering Competitors Videos?
If you are looking for the top reason why you should reverse engineer your competitors videos instead of all the hassle of coming trying to come up with something new, then this is it..it gives you a head start..that simple.
The second reason is that it gives you the opportunity to build on their strengths and weaknesses.
Many people say that being the last person to the game is a disadvantage..when it comes to video marketing, it can turn out to be the total opposite.
Here's the thing. Your competitors did all the research, all the hard work for their videos..but they didn't know if it was going to be a success or failure for them. So they had to work at perfecting something that finally clicked for them and this is where you can learn and improve from their bad experiences and cherry pick from their successful videos to come up with your own video marketing success.
The greatest thing about reverse engineering competitors videos is that you can use all the information that they have already provided for you and come up with ways to beat them at their own game..how cool is that?
Do you see how all this work?
In video marketing, being the last person to the game is the biggest competitive advantage you can ever have. All you need to know is what to do and how to do it.
Just reverse engineer your competitors videos and figure out the industry standard because once you have a clear idea what that standard is, you can begin to develop your own brand.
Please don't think that coming up with a successful brand is going to happen over night..it's not. It takes practice and time and once you know what you are doing, everything will fall into place.