Many business owners tend to overlook one of the best, free methods of internet marketing promotion available to them—writing articles. If you’re shrugging and thinking that you’re not a writer so you couldn’t possibly promote yourself in that way, take heart. You don’t have to be a writer. As long as you know your subject and can explain it in a reasonable way, you’re capable of marketing yourself with articles.
Internet marketing promotion is the key to your online business’ success, so you want to use every resource available to you. And articles are powerful little tools in getting your business in front of people who are interested in what you have to say. It’s very easy to get started.
Think about article topics that relate to your business. What services do you offer, or what products do you sell? If you sell pet items, any article about any aspect of pet ownership is a possibility. If you sell voice recognition software, then an article about how disability affects computer use or how dictating a novel while doing other things with your hands can allow you to get more done might be a good choice. Anything relating to your main business focus is a good possibility.
You’re going to get very specific with your internet marketing promotion very soon, but for right now take one or two topics you’ve come up with an actually write about them. You’ll want to aim for an article of 400 to 450 words, depending on the minimum of the depository like ezinearticles.com that you’re aiming it for. Just convey your knowledge on the subject, and write like you talk. After you’ve done a couple, it will get easier.
You want your internet marketing promotion to look as good as everyone else’s, so spell check your work and proofread it for errors. Add a brief author note at the bottom along with your link. Then submit the articles. Now that you’ve had a little practice, find an online keyword tool like the one Google offers for free, and think of some keywords that relate to your business. If you own a gardening center, then “growing roses” or “when to mulch” might be possibilities. Use the tool to find popular keywords that don’t have thousands of websites already catering to them.
The next step in your article internet marketing promotion is to pick a few keyword phrases and write articles based around those. Use the phrase in the title if possible, and 4 or 5 times throughout the article. This makes it more likely that when someone searches on that phrase, your article will show up high in the listings. Then when they read the article, they find your link at the bottom.
If you’re truly intimidated by writing articles, you can always hire someone to do it for you at a reasonable rate. But it could become something you enjoy doing. Articles filled with good content can be a fun way to expand your internet marketing promotion efforts and as long as your seo is all good, there should be no reason why they shouldn't drive traffic to your website.
If you are unsure about your search engine optimization, i have listed 4 things below that you should remember.
4 Things To Remember When Doing SEO
Using effective SEO techniques on a website isn't always as easy as it sounds. In fact, it can be downright frustrating. Some people even get obsessed with it; spending a disproportionate amount of time for diminishing returns on their efforts. While spending time on SEO is usually time well-spent, you have to be careful that it's not done at the expense of what's really important. Here are some things you should be doing, no matter how intense your SEO efforts are.
1. Write for humans first, search engines second.
This is probably the most common mistake people make when doing SEO. They get all of their keywords on the page, use good anchor text, internal linking, and do everything else correct from an SEO point of view. However, when visitors arrive at the site, it doesn't make any sense. What happens next is that they leave. In effect, all of your SEO may have got your site ranked higher, but it means absolutely nothing if people leave your site just as quickly as they got there. The trick is to always add content with the end user in mind, then make sure any SEO isn't noticeable to your visitors.
2. Keep your code clean.
The more you utilize different SEO techniques, the more you run the risk of your site's code getting sloppy. While this may not matter all that much, there is the chance that the search engine's bots may get confused. When that happens you won't rank as high as you otherwise could.
3. Don't overdo it.
That goes for every aspect of your page and SEO campaigns. If your site is too busy with flashing images, people will leave. If you use your keywords too many times it will look like you're stuffing, and the search engines will penalize you. If you get too hung up on any of it, it can cause more stress than it's worth. Try to keep a good overlook on things, maintain a good balance and enjoy the process.
4. Black or white?
There are two main camps within the world of SEO; black hat and white hat. The black hats do whatever it takes to increase their rank and don't mind of the bend or break the rules if it gets them ahead. The problem is that any gains they see in rankings are artificial and temporary. Sure, it could help in the short term, but as a long-term plan it takes too much work and isn't worth the risk. On the other hand, there are white hats. They do their best to play by the rules. While it may seem like they are at a disadvantage, over time they always come out ahead. They are more likely to have natural rankings and not likely to be penalized for any SEO that they do. In short, white hat SEO is the better choice for long-term success.
