Google is a search engine that helps you find other useful sites on the web using specific keyword searches. Every search shows that people are looking for a solution to their problem with correct and authentic information on the web. Google AdWords is an auction based promotional method that came and brought a revolution in the field of advertising with the PPC (Pay-per-Click) pricing model. It is simply a system that helps you market your products and services by placing text advertisements which are discoverable when certain specific keywords are searched for.
Definition of Google Adwords
Google AdWords is an advertising service for businesses and marketers who want to promote their brand and businesses with Google Network. AdWords assists you to design online ads, enhance your brand awareness, and attract more traffic toward your businesses. AdWords permits advertisers to acquire links and text on the search result page. The publisher needs to pay only when someone clicks on his advertisement or goes to his website. The bidding amount for clicks can vary from as small as a penny or as high as $80.
Google AdWords gives you complete control for your campaign. You can manage your advertising campaign online so that it becomes accessible anytime and anywhere you choose. You can also make changes, like editing it according to your budget. Business owners are the boss with the help of AdWords, for example, they can set their bid, choose the place where the ad will appear and evaluate the effects of the ad. These online advertisements reach the right audience that would be interested in their products and services. Google AdWords campaigns are not “set and forget” campaigns, you need to analyze, track and monitor your campaigns on a regular basis. AdWords rules and user interface are being changed on a frequent basis, and they cannot be taken lightly.
Where Your Google Ads are Shown
Ads can be displayed 24X7 across the world or limited to a specific area, region, state and country according to the publisher’s choice. Let’s have a look at how Google compiles search engine results. Google shows Advertisements on Search engine result pages (also known as SERP’s). It also consistently modifies the results page layout, format and colors. A website can be shown numerous times in search results with the help of AdWords and organic search results.
Google Results
When a person searches for a keyword (or query) on Google, relevant ads linked to that selected keyword are shown on the search engine results page. By default, there are up to 11 ads on a page. You can edit your browser setting to revise your limits.
Google also shows results from other Google websites and networks. To add that extra punch to your website appearance, you can take advantage of other Google products such as YouTube, Google Images, and many more.
Search Partners Results
Google AdWords are not limited to only Google Search Engine Results Pages. Google recommends a vast advertising platform with three major elements – Search, Search Partners and Google Display Network (GDN). Websites such as Ask.com, America online, Netscape Netcenter, CompuServe, EarthLink and Shopping.com are integrated with Google and display Google results within their search pages.
AdSense Websites and Gmail
Thousands of websites display AdWords ads on their webpages as being a part of the AdSense program. Depiction of AdWords Ads are decided based upon the content of the Website. Any business owner who has an authentic website can benefit from AdSense. Google has close relationships with some of the prominent content websites over the internet such as About.com, Business.com, HGTV, The New York Times and more. Gmail, as known to all, is a mailing service owned by Google. AdWords ads are shown on the right side of the mail in your inbox. You can organize your ads to show relevant offers based on email text.
How to Get Started With Adwords
Many Business owners and Marketers are looking at how Google AdWords actually works in order to make their advertising campaign successful. Google works using search algorithms to show the most relevant results as per the keywords on the search page. To become familiar with Google AdWords, you need to know the basics, such as Keywords, Placements, Bids and Quality Scores. Let’s have a brief look at them.
Keywords:
Keywords are the terms that you can use to get your ads discovered on search engines and other websites. Keywords can also be described as topics or phrases that relate to some specific matter of significance. For example, if you are dealing in “Bakery services”, you can use ‘cake decoration’ as a keyword. And when someone looks for the similar keywords, your ad will be shown in Google search results and other associated websites.
Placement:
Google significantly decides where your AdWords ads occur based on your search phrase compared to the Websites in the Google Display Network. If you want more control over your ads, you can choose “definite ad arrangement.”
Bid and Ad Quality:
Google AdWords is simply based on Quality score. Quality score depends on how your website landing pages, ads and keywords are related to the search query and what is the probability to get clicked. Bid is the maximum amount you wish to pay for a click. Bid and Quality Score vary according to the campaign.
Ad Rank:
Google Ad Rank decides appearances and order of the Ads. Ad Ranks rely upon bid and the quality of the ad. Ad Rank = Quality Score * Bid. Every time you appear in searches and someone clicks on your ads, you will be charged on CPC (cost per click) basis.
Google and You:
Google has great advertising power. The three advertising venues: search partners, AdWords, and AdSense practically agree with optimize, publicize and monetize to create the best Google Marketing campaign. You need to think according to your prospects in order to enhance your CTR and brand value in the market. You need to run your AdWords campaign in the right way to grab customer’s attention.
Know your customers (KYC):
You need to define targeted audiences and bring them to your website.
Know the interest:
Notice the behavior, interest, likes/dislikes and purchasing power of your targeted audiences for better targeting.
Target by demographics and interest:
Communicate the same in your Ads, Website and landing pages, Email and in every segment of communication. You have products and want to sell them online, you can opt for Google’s shopping portals: Google Catalogs and Froogle. These portals are search engines dedicated to sh0wcasing printed catalogs and link it with your website.
