Google My Business
Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google My Business, appears as a seamless solution to the chronic problem of managing your Google presence across various platforms.
The tech giant says it will help small businesses connect with their customers by assembling all their business information from Search, Maps and Google+, and managing them right at one place. To keep it short and simple, the new tool lets your customers find you across Google.
Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one dashboard. Let’s have a look at the different sections of the My Business Dashboard separately:
Business Info Editor:
The Business Info Editor contains instructions on 100% completion of your profile. You can update your business information for search, maps and Google+ directly from here. The “View Your Business on Google” option allows you to see how your listing looks across different platforms on Google. Apart from this, you get options for deleting listings, reporting problems and Get Help right at the bottom of the page.
Insights:
The Insights section gives information on- Visibility, Engagement and Audience. You can see the engagement on your posts depending on the content type like, text, links, photos and videos. Information on audience is again broken down into categories like gender, country etc. Some of the data is available only if you have more than 200 followers.
Reviews:
This section shows you the reviews of your business on Google and around the web. You can respond back to these reviews right in the dashboard. Analytics for these reviews are also available in the Reviews section.
YouTube:
Get the engagement information on your videos in the dashboard. You can also go directly to your channel from the dashboard.
Google says 99% of the Google Places / +Local users have already been shifted to Google My Business. Google took a significant feat of rolling out the new tool globally on the same day to 235 regions with 65 different languages.
How Google My Business Works for the Small Businesses?
1. Stay Updated: Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them.
2 Tell Customers How Your Business is Unique: You can add beautiful photos and virtual tours of your business to show customers how your business is unique.
- Connect With Customers: Share news, events and other updates from your Google+ page to better connect with your customers. It has become easier to make social updates from within the dashboard.
- Respond to Reviews: Read and respond to reviews and stay on top of reviews from across the web. Google My Business gives a streamlined monitoring of reviews from Google and around the web + review analytics.
3. Know How People Interact With Your Business:
Use custom insights and integration with AdWords Express to understand how people interact with your business. The Insights are available with more demographic information and data on views and clicks. You can get improved user insights for your business, including visibility, engagement, and audience insights.
4. Mobile Optimized: Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.
To learn more , follow the link: Tell Me More On How To Google My Business
